Improving Customer Relations Essay Example | Topics and Well Written Essays - 500 words

Improving Customer Relations - Essay Example The convergence age has changed customer preference as smartphones have become a new tool that marketers must emphasize in their marketing plans. The use of marketing can also enhance relationships with stakeholder groups such as customers, suppliers, and the community. I work as a manager of a convenient store. At my job marketing is often used as a tool to increase sales of products. One of my responsibilities as a manager is to handle supplier relations. The suppliers of products provide the store with advertising material and special offers. For example, the cigarette companies give the store special offers to be passed to the customers. I decorated the store with many posters of advertisements that are sold at the establishment. It is my opinion that the advertisements posted around the store influence the buying behavior of the customers. The store does not have a long-term marketing plan. Every trimester I have meetings with the ownership team to discuss among other matters any changes to the marketing strategy of the company. The marketing profession can be very beneficial to society as a whole. One of the most important roles that marketing serves to the public is as a provider of information that can be used to make buying decisions. Smart consumers take advantage of the special offers that marketers advertise to lower their expenditures. Marketers often use the power of the media to support social causes such as hunger, poverty, and human rights. The internet has enhanced the ability of marketers to publish information at low costs. Customers are the most important stakeholder group of a business because their money is used to purchase goods and services from companies. Marketing can be used to improve customer relations. Companies can show their appreciation for customers by sponsoring public social events such as music and art festivals.