Competitive Advantage. The strengths and weaknesses of The Cheesecake Essay

Competitive Advantage. The strengths and weaknesses of The Cheesecake Factory - Essay Example The company has developed a brand for itself owing to various recognitions that it has received for delivering quality services to the customers ([1] The Cheesecake Factory, 2013). With the changing nature of business environment, competition has become quite fierce among the companies. As there lay numerous companies that deal with similar products in the business markets, customers have utmost number of choices for themselves to make. This vital aspect eventually forces the companies to enhance their competitiveness and gain a unique reputation for themselves. 1. Explain the Restaurant's Strengths and Weaknesses, and Justify Your Explanation Strengths of the Cheesecake Factory The Cheesecake Factory has several strengths that differentiate itself from other companies in terms of maintaining long-term sustainable operation over the years. Among the major strengths of the company, its recognition as a quality product or service provider is the prime one. It has been noted that the company has received several noteworthy awards for conducting effective business practices and the quality products or services that it delivered to the customers. A few of the awards received by the company include ‘2012 Nation’s Restaurant News Menu Masters Award for â€Å"Healthful Innovations’, ‘2010 Zagat Survey - Best Desserts and Best Salads’ and ‘2007 Zagat Survey "Most Popular Restaurant, Southern California & San Francisco"’ among others.... News Menu Masters Award for â€Å"Healthful Innovations’, ‘2010 Zagat Survey - Best Desserts and Best Salads’ and ‘2007 Zagat Survey "Most Popular Restaurant, Southern California & San Francisco"’ among others. All these awards signify the extent of satisfaction that it provided to the customers through deliverance of quality product or services. This aspect might work better towards enhancing the brand image of the company in the coming years. The other strength of the company which differentiates itself from others is its specialization in dessert product line. This aspect may enable the company to change or develop its food line in accordance with the changing needs and taste preferences of the customers. Additionally, this diversified approach of presenting itself might further influence the customers to visit the stores of the company frequently and try something new every time. Apart from this, the other strength of the company can be viewed is its personal website which is quite easy to use and interactive wherein customers are able to find maximum information about the products or services that they require ([2] The Cheesecake Factory, 2013). Weaknesses Certain unfavorable aspects associated with the company impose unfavorable impact upon its overall business along with operational performance by a certain degree. In this context, one of the major weaknesses of the company can be apparently observed is the ideals, mission and vision that are quite reluctant to change in accordance with the changing nature of the business market. Since every market has its own need and nature, strategies of the company should need to be developed accordingly. Moreover, another weakness of the company is its lack of advertising. The company will need to remain much aware